SickKids Airbnb
The Hospital for Sick Children (SickKids) is a world-renowned pediatric hospital. Yet despite its great reputation, its infrastructure is extremely outdated. With $400 million still needed to build a new hospital, the only way for people to truly understand the building’s issues was for them to live it themselves. No Fixed Address made an exact replica of a room in the Intensive Care Unit and put it up on Airbnb, to be booked like any other listing. With an overnight immersive audio and live experience, guests and viewers were transported behind the curtain, resulting in a 27% increase in donations.
- Spatial DesignLow Budget
Country
- Canada
Client
- SickKids Foundation
Chief Creative Officer
- Josh Budd
- Dave Federico
Copywriter
- Dylan Wagman
Associate Creative Director
- James Leake
Art Director
- Luan Pirola
Public Relations
- Mackenzie Biddie
- Erin Banting
- Nick Wong
- Jessica Hoffeldt
Media Agency
- OMD
Production Company
- WDI MEDIA INC.
Director
- Will Dempster
Technical Director
- Nick Marinelli
Director of Photography
- Christian Bielz
Offline Editing
- Rooster
Editor
- Colin Murdock
Producer
- Spencer Butt
- Alanna Homuth
Junior Video Editor
- Shane Preston
Post Production
- alter ego
Colorist
- Eric Whipp
Colour Assistant
- Jonah Venneri
VFX Artist
- Hali Gale
Audio Production
- SNDWRx
XM House
- WXM
XM Production Lead
- Nicole St. Jean
XM Supervisor
- Damian Wright
Advertising Agency
- No Fixed Address
The Hospital for Sick Children (SickKids) is a world-renowned pediatric hospital. Yet despite its great reputation, its infrastructure is extremely outdated. With $400 million still needed to build a new hospital, the only way for people to truly understand the building’s issues was for them to live it themselves. No Fixed Address made an exact replica of a room in the Intensive Care Unit and put it up on Airbnb, to be booked like any other listing. With an overnight immersive audio and live experience, guests and viewers were transported behind the curtain, resulting in a 27% increase in donations.