Journey to the Moon
To celebrate the 50th anniversary of the greatest sailor adventure ever, VMLY&R used Google Assistant to transform Neil Armstrong's journey to the moon into three action packed-missions - taken through careers in the US Navy. Engagement skyrocketed. The voice-activated game earned a place as the #1 Google Assistant Action of the Week, and 27% of users completed the 15-minute game and clicked through to Navy.com.
- Radio & AudioCreative Use of Technology
Country
- United States
Client
- United States Navy
Production Company
- Rehab
Technology Company
Media Agency
- Wavemaker
Global Chief Creative Officer
- Debbi Vandeven
Chief Creative Officer North America
- Jason Xenopolous
Executive Creative Director
- Ryan Blum
Copywriter
- Claudia Conners
Art Director
- Ian Simoneaux
Executive Director of Integrated Production US
- Greg Lotus
Executive Producer
- Mathieu Shrontz
Producer
- Josh Woodcock
Group Director
- Sandra Muoio
Senior Partner:Group Planning Director
- Donna Raidt
DOD Lead:Google for Govt.
- Sean Harrison
Content Architect
- Stephanie Wendelin
Senior Producer
- Ernie Klein
GCD:Google Brand Unit
- Peter Karacas
Commander:NRC
- Rear Admiral Brendan McLane
Chief Marketing Officer
- Captain Matthew Boren
Chief Navy Counselor
- Grant Khanbalinov
Head of Operations
- Zoe Calcott
Architect
- Alex Henrie
Advertising Agency
- VMLY&R Memphis
To celebrate the 50th anniversary of the greatest sailor adventure ever, VMLY&R used Google Assistant to transform Neil Armstrong's journey to the moon into three action packed-missions - taken through careers in the US Navy. Engagement skyrocketed. The voice-activated game earned a place as the #1 Google Assistant Action of the Week, and 27% of users completed the 15-minute game and clicked through to Navy.com.