Don’t wash. Don’t clean. Save the Evidence.
In India the conviction rate for rape is just one out of 100. DNA is a conclusive piece of evidence in India, but collection of DNA is a big problem - because women who are raped are considered dirty, and immediately asked to wash themselves. So Ogivly Gurgaon launched the DNA Fights Rape - Save The Evidence Campaign. Key policy makers and influencers from media, law and order, and Apex Medical Bodies all supported this initiative.
- Product DesignPromotional
Country
- India
Client
- Gordon Thomas Honeywell – Governmental Affairs
Chief Creative Officer
- Harshad Rajadhyaksha
- Ritu Sharda
- Sonal Dabral
- Sukesh Nayak
- Kainaz Karmakar
Creative Director
- Dalip Daniel
- Preeti Koul Chaudhry
- Seby John
Vice President
- Arneeta Vasudeva
Art Director
- Preet Koul Chaudhry
- Sumit Vashisth
Writer
- Ritu Sharda
- Avik Bose
- Preet Koul Chaudhry
Management Supervisor
- Gaganpreet Kaur
Designer
- Preeti Koul Chaudhry
- Sumit Vashisth
Director
- Arun Gopalan
Production Manager
- Harry Bal
Partner
- Ashish Trivedi
- Saurabh Marya
Senior Vice President
- Antara Suri
Group Manager
- Kovid Ummat
Senior Account Executive
- Aditya Bohra
Senior Creative Director
- Abhishek Gupta
Advertising Agency
- Ogilvy Gurgaon
Design Agency
- Ogilvy Gurgaon
In India the conviction rate for rape is just one out of 100. DNA is a conclusive piece of evidence in India, but collection of DNA is a big problem - because women who are raped are considered dirty, and immediately asked to wash themselves. So Ogivly Gurgaon launched the DNA Fights Rape - Save The Evidence Campaign. Key policy makers and influencers from media, law and order, and Apex Medical Bodies all supported this initiative.