The Puck
The Puck is an installation that goes inside urinals to measure glucose levels in urine, and determine if they are at risk of diabetes. With the majority of men aged 20-50 forgoing regular doctor checkups, The Puck is located in places most frequented by the demographic. The interactive activation is able to automatically identify those who are most likely diabetic or pre-diabetic. Once identified, The Puck encourages them to see their doctor, potentially saving them a lifetime of complications while also increasing awareness for this disease.
- Product DesignPrototypes
- DirectDirect Response/Ambient
- Future ImpactDesign
Year
- 2020
Country
- Canada
Client
- ADIABC
Production Company
- Current Studios
Chief Creative Officer
- Emiliano Gonzalez De Pietri
- Helen Pak
Executive Creative Director
- Joel Arbez
- Bernardo Romero
- James Ansley
Chief Technology Officer
- Mauricio Ruiz
Writer
- Cory Hansen
Art Director
- Oskars Trinitis
Creative Technologist
- Oskars Trinitis
Producer
- Deena Archibald
Editing
- Biko Franklin
Account Director
- Nicole Lupke
Account Supervisor
- Kenzie Lyster
Planning Director
- Ian Westworth
- Adam Brain
Digital Agency
- Current Studios
Advertising Agency
- Grey Canada
The Puck is an installation that goes inside urinals to measure glucose levels in urine, and determine if they are at risk of diabetes. With the majority of men aged 20-50 forgoing regular doctor checkups, The Puck is located in places most frequented by the demographic. The interactive activation is able to automatically identify those who are most likely diabetic or pre-diabetic. Once identified, The Puck encourages them to see their doctor, potentially saving them a lifetime of complications while also increasing awareness for this disease.