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D&AD Annual 2020

7:1 Furniture Collection
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  • Product DesignAssisted Living & Health
  • Product DesignHomeware

Country

  • Thailand

Client

  • Homepro

Chief Creative Officer

  • Suthisak Sucharittanonta
  • Anuwat Nitipanont

Creative Director

  • Nopharit Dusadeedumkoeng
  • Suthisak Sucharittanonta
  • Anuwat Nitipanont

Creative

  • Annop Khunwong
  • Thamonwan Rojanawanichkit
  • Teerapol O-Charoen
  • Ratanaparn Songsermsawad

Business Director

  • Kiatikun Siriwetchmongkolchai

Group Account Director

  • Jutatat Pattanodom
  • Tanyawan Wongapichart

Traffic Manager

  • Thitiporn Kittikawinwong
  • Atitan Thongmak

Producer

  • Toungrak Jiravatanarungsri

Copywriter

  • Suthisak Sucharittanonta
  • Anuwat Nitipanont

Art Director

  • Suthisak Sucharittanonta
  • Anuwat Nitipanont

Advertising Agency

  • BBDO BANGKOK

Design Agency

  • BBDO BANGKOK

Over 3 million people in Thailand (over 1.3 billion worldwide) experience impaired vision, which makes their everyday lives harder. So Homepro developed the 7:1 Furniture Collection - a new kind of furniture that responds to the daily living needs and functions of these people, while still appealing to those without visual impairment.