Toughest Test
The new MINI JCW Clubman with 306 HP puts you to the test even when standing still. So Jung von Matt AG decided against more impressive driving scenes, in favour of standing still. Based on the New York Times article The Longest Light, the tale of a MINI Clubman driver was created. The film follows the driver's struggle with himself and against the desire to push the pedal to the metal. Through the intricate, tension-filled sound design, it becomes not only a test of patience for the driver, but also for the audience.
- Sound Design & Use of MusicSound Design
Country
- Germany
Client
- BMW
Production Company
- Markenfilm Crossing
Creative Agency
- Jung von Matt AG
Film Production
- Markenfilm Crossing
Post Producing Company
- infected connected GmbH
Executive Creative Director
- Jan Harbeck
- Till Eckel
Managing Director
- Sven Rebholz
Creative Director
- Florian Schwlme
- Christian Wölky
- Mihai Gongu
Senior Art Director
- Elena Knittelfelder
Senior Copywriter
- Simon Knittel
Client Service Director
- Julian Pankratz
Senior Project Manager
- Nina-Pascale Hinkelmann
Project Manager
- Moritz Buchholz
Executive Producer
- Marie Bohr
Director
- Da DiFelice
Director of Photography
- Khalid Mohtaseb
Editor
- Tom Seil
- Billy Mead
Composer
- Luke Atentio
Sound Designer
- Wenke Kleine-Benne
Head of Brand Steering, Communication & Strategy
- Philipp Thomssen
Campaign Manager
- Tom Fischer
Head of Brand Management
- Marc Lengning
Head of Global Marketing Campaigns & Artwork
- Anita Skocic
Advertising Agency
- Jung von Matt
The new MINI JCW Clubman with 306 HP puts you to the test even when standing still. So Jung von Matt AG decided against more impressive driving scenes, in favour of standing still. Based on the New York Times article The Longest Light, the tale of a MINI Clubman driver was created. The film follows the driver's struggle with himself and against the desire to push the pedal to the metal. Through the intricate, tension-filled sound design, it becomes not only a test of patience for the driver, but also for the audience.