TUA – When I have to go (Official Video)
In the summer of 2019, sea rescue charity Sea-Eye couldn’t run any missions due to lack of funds. Sea-Eye was looking for a zero-cost, emotional call for donations that would generate revenue and raise awareness regardless of daily news reporting on refugees. It decided to turn Berlin-based music artist TUA’s When I Have To Go into an emotional donation call. With the original song, Tua processed his father's death. With the topic of sea rescue, he gives the haunting lyrics a different, broader meaning.
- Sound Design & Use of MusicAudio Composition
Country
- Germany
Client
- Gorden Isler
- Julian Pahlke
- Sea-Eye
Production Company
- Sterntag Film
Executive Creative Director
- Thim Wagner
Creative Director
- Erik Höhn
Managing Director
- Joachim Kortlepel
Creative Director Sound
- Julian Krohn
Senior Copywriter
- Lars Grübler
Junior Copywriter
- Tabea Stiefel
- Manuel Scheuble
Copywriter
- Phillip Sasse
Art Director
- Florian Kronenberg
- Martin Gspan
Client Service Director
- Jan Anderßen
Consultant
- Maria Buschuew
Senior Project Manager
- Lena Wanders
Director
- Eric van den Hoonaar
Director of Photography
- Benedikt Hugendubel
Producer
- Johannes Haverkamp
- Johannes Wöpkemeier
Executive Producer
- Maik Siering
Post Producing Company
- Slaughterhouse
Score Composer
- Nicholas Nowottny
Sound Design & Mix
- White Horse Music
- German Wahnsinn
Advertising Agency
- Jung von Matt
In the summer of 2019, sea rescue charity Sea-Eye couldn’t run any missions due to lack of funds. Sea-Eye was looking for a zero-cost, emotional call for donations that would generate revenue and raise awareness regardless of daily news reporting on refugees. It decided to turn Berlin-based music artist TUA’s When I Have To Go into an emotional donation call. With the original song, Tua processed his father's death. With the topic of sea rescue, he gives the haunting lyrics a different, broader meaning.