Secure Your Account
Banking customers are feeling insecure as a result of phishing scams, and privacy is pivotal to forming a strong and trusted relationship. Through a rendition of Shaggy's It Wasn't Me, Emirates NBD educated all banking customers to never give out their account information - simply because a bank will never ask. The result was 11m views, 91,000 reactions and 34,000 shares. Importantly, the number of fraud cases went down by 62%, the loss amount per month by 86%, and the average loss per case decreased by 67% indicating increased customer awareness.
- Sound Design & Use of MusicAdapted Music
Country
- United Arab Emirates
Client
- Emirates NBD
Production Company
- Deja Vu
Executive Creative Director
- Andre Nassar
Creative Director
- Akhilesh Bagri
Head of Art
- Sidney Araujo
Art Direction
- Jesper Ramadan
- Valerio Mangiafico
Copywriter
- Matteo Maggiore
- Shadi Khermasho
- Israa Tariq
- Ayman Shehade
Regional Account Director
- Ramzi Sleiman
Account Director
- Hafsa Qureshi
Account Direction
- Sonal Chaddha
Account Executive
- Fabienne Naggear
- Lama Mosallem
Head of Production
- Shereen Mostafa
Producer
- Ralph Matar
Vice President
- Vikram Krishna
Head of Marketing
- Mai Cheblak
- Elena C. Cruz
Manager
- Dana Dabbenigno
- Michele Wong
Director
- Nalle Sjoblad
Advertising Agency
- Leo Burnett Dubai
Banking customers are feeling insecure as a result of phishing scams, and privacy is pivotal to forming a strong and trusted relationship. Through a rendition of Shaggy's It Wasn't Me, Emirates NBD educated all banking customers to never give out their account information - simply because a bank will never ask. The result was 11m views, 91,000 reactions and 34,000 shares. Importantly, the number of fraud cases went down by 62%, the loss amount per month by 86%, and the average loss per case decreased by 67% indicating increased customer awareness.