AWESOME is for Everyone
Musical elements were used as the vehicle to help communicate AWESOME is for Everyone’s key messages - which in this case were the product benefits. The entire campaign was geared around authenticity and simplicity and the music was no exception. An unapologetically direct approach resulted in the simple lyrics. The production of the music was untraditional in the fact that it was created all in-house with the creative team.
- Sound Design & Use of MusicOriginal Composition
Country
- Netherlands
Production Company
- Riff Raff London
Client
- Samsung
Executive Creative Director
- Eric Quennoy
- Mark Bernath
Creative Director
- Cal Al-Jorani
- Bern Hunter
Art Director
- Anyaa Dev
Copywriter
- Chris Taylor
Group Account Director
- David Newsome
Account Director
- Nick Pirtle
Account Manager
- Samantha Wolfson
Account Executive
- Kinda Hamwi
Editing Company
- Rock Paper Scissors
Audio Post Production Company
- Wave Studios
Advertising Agency
- Wieden+Kennedy Amsterdam
Musical elements were used as the vehicle to help communicate AWESOME is for Everyone’s key messages - which in this case were the product benefits. The entire campaign was geared around authenticity and simplicity and the music was no exception. An unapologetically direct approach resulted in the simple lyrics. The production of the music was untraditional in the fact that it was created all in-house with the creative team.