AirPods – Bounce
Bounce captures what it feels like to experience the extra burst of freedom provided by the even-more-wireless new AirPods. In the film, the whole environment of a city becomes a trampoline, turning a young man’s everyday commute into a wonderful musical experience.
- DirectionFilm Advertising
- Art DirectionArt Direction for Film Advertising
- Visual EffectsSpecial Effects
- Production DesignFilm Advertising
- EntertainmentFiction Film up to 5 mins
- Production DesignEntertainment
- Film AdvertisingTV Commercials 61-120 seconds
Country
- United States
Production Company
- Pulse Films Los Angeles
- Framestore Los Angeles
- Pulse Films
Client
- Apple
Art Director
- Saulo Mohana
Visual Effects & Post Company
- Framestore
Global Chief Creative Officer
- Brent Anderson
Group Creative Director
- Greg Greenberg
- Arnau Bosch
Creative Director
- Kako Mendez
- Robbin Ingvarsson
Digital Creative
- Rohit Thawani
Copywriter
- Imen Soltani
Executive Director of Content Production
- Brian O'Rourke
Executive Producer
- Darren Foldes
- Randall Pomeroy
Senior Producer
- Ian Kelly
Global Music Director
- Peymon Maskan
Director of Music
- Josh Marcy
Director
- Oscar Hudson
President
- Davud Karbassioun
Advertising Agency
- TBWA\Media Arts Lab Los Angeles
Bounce captures what it feels like to experience the extra burst of freedom provided by the even-more-wireless new AirPods. In the film, the whole environment of a city becomes a trampoline, turning a young man’s everyday commute into a wonderful musical experience.
Comment from D&AD Community
It’s the will of making as much as possible on camera because nowadays you can achieve pretty much anything in VFX but they built a set that meant that could achieve all the effects on camera.
— Charlotte Marmion, Managing Director, IconoclastWhat is powerful about an ad like Apple AirPods Bounce is that it actually embodies the freedom that we’re all craving right now.
— Kia Moses, Screenwriter, Film Director
