annual home

D&AD Annual 2020

Book of Dreams
share on
  • Production DesignFilm Advertising
  • DirectionFilm Advertising

Country

  • United Kingdom

Client

  • Argos

Production Company

  • Stink Films London

Media Agency

  • PHD Media

Producer

  • Alfie Glover-Short
  • Phil Whalley
  • Icon Films
  • TRAKTOR .
  • Richard Ulfvengren
  • TRAKTOR

Agency Film Production

  • The & Partnership London

Editor

  • Ryan Beck

Production Designer

  • Eva Vento
  • Nick Foley-Oates

Director

  • TRAKTOR .

Executive Creative Director

  • Micky Tudor
  • Yan Elliott

Creative Director

  • Danny Hunt

Creative

  • Ludo Thomas
  • Arthur Harry

Head of Planning

  • Rebecca Munds

Senior Planner

  • Claire Carmichael

Managing Director

  • Gary Simmons

Account Director

  • Lucy Almond

Account Manager

  • Hannah Gray

Senior Producer

  • Andy Roberts

Director of Photography

  • Joost van Gelder

Post Production

  • MPC

Colorist

  • Jean-Clement Soret

Shoot Supervisor

  • Kamen Markov

VFX Supervisor

  • Jake Nelson

Music Supervision

  • Leland Music

Music Supervisor

  • Codie Childs

Musical Arranger

  • Chris Hill

Drum Supervisor

  • Brad Webb

Sound Design

  • Munzie Thind
  • Grand Central

Advertising Agency

  • Stink Films

Design Agency

  • Stink Films

The Argos ‘Book Of Dreams’ is shorthand for Christmas in the UK and deeply rooted in British hearts. The brief was to create a truly special and memorable Christmas ad with the following ingredients: Argos + Book of Dreams + the most iconic pop song from the 80s + a couple of drum kits + a drumming daughter + a loving father – finished with a dash of Christmas.