annual home

D&AD Annual 2020

Rebuild the World
share on
  • Production DesignFilm Advertising

Country

  • United Kingdom

Client

  • Lego

Production Company

  • Stink Films London

Creative Director

  • Rémi Babinet

Creative

  • Valérie Chidlovsky
  • Agnès Cavard

Executive Producer

  • Grégory Panteix

Director of Photography

  • Hoyte Van Hoytema

Assistant Director

  • Ferran Rial

Production Designer

  • Nick Foley-Oates

Costume Designer

  • Liz Botes

Post Production Company

  • MIKROS - MPC

Colorist

  • Jean-Clement Soret

Product Designer

  • Max Halushka

Advertising Agency

  • Stink Films

Design Agency

  • Stink Films

The Lego brick system allows everyone to rebuild the world exactly the way they want, freely and creatively. Rebuild the World follows the chase between a clever rabbit and an unlucky hunter. Every character, animal and vehicle is based on an existing or past LEGO toy, so heads spin 360 degrees, everyday objects are outsized, and a boat can suddenly fly with a little help from a palm tree. Featured Easter eggs span the generations, from the first LEGO women duck toys, to a dragon wearing Jeremy Scott adidas trainers and a life-size replica of the LEGO House in Billund.