Crocodile Inside
In Crocodile Inside we feel the tension of a couple tearing each other apart, as the tough love they share is pushed to the edge of rupture. Symbolising the rift that’s created between the two lovers, their apartment cracks at every word too many. Ultimately, they realise they have gone too far and, in a pure moment of cinema, decide to come back to one another.
- Production DesignFilm Advertising
- Visual EffectsCompositing
- Art DirectionArt Direction for Film Advertising
- CinematographyFilm Advertising
- Visual EffectsSpecial Effects
- Film AdvertisingTV Commercials 61-120 seconds
Country
- France
Client
- Lacoste
Production Company
- Iconoclast Paris
- General Pop
Chief Creative Director
- Rémi Babinet
Creative Director
- Olivier Aumard
- Aurélie Scalabre
- Damien Bellon
- Olivier Aumard
- Aurélie Scalabre
- Francois Roisin
Copywriter
- Olivier Aumard
Art Director
- Jessica Fecteau
- Aurélie Scalabre
Producer
- Slim Trabelsi
- Karim Naceur
- Fabrice Brovelli
- Charlotte Marmion
Director
- MEGAFORCE .
Executive Producer
- Charlotte Marmion
Set Designer
- Marco Puig
Director of Photography
- Bradford Young
Editor
- Joe Guest
Post Production Company
- Time Based Arts
- TIME BASED ARTS
Visual Effects Head of Production
- Josh Robinson
Visual Effects Creative Director
- François Roisin
Lead Flame Artist
- Thiago Dantas
3D Artist
- Sam Osbourne
- Federico Vanone
- Zoe Sottiaux
Flame Artist
- Adam Paterson
- Leo Weston
- Shel Gardner
- Jamie Crofts
Grading
- Lewis Crossfield
Advertising Agency
- BETC Paris
Executive Creative Director
- Rémi Babinet
Art Direction
- Aurélie Scalabre
Assistant Art Director
- Jessica Fecteau
Music Creative Director
- Christophe Caurret
Strategic Planning
- Philippe Martin-Davies
VFX Supervisor
- Josh Robinson
Direction
- MEGAFORCE
Sound Production
- Iconoclast Publishing
Agency Manager
- Gaëlle Gicqueau
- Bertille Toledano
- Fanny Buisseret
Media Agency
- Havas Media international
In Crocodile Inside we feel the tension of a couple tearing each other apart, as the tough love they share is pushed to the edge of rupture. Symbolising the rift that’s created between the two lovers, their apartment cracks at every word too many. Ultimately, they realise they have gone too far and, in a pure moment of cinema, decide to come back to one another.
Comment from D&AD Community
Lacoste's Crocodile Inside shows a beautifully destructive and physical manifestation of a couple’s fight, in which the production design plays a prominent role in creating a very appropriate and dynamic theatre for this highly emotional play.
— Jules Tervoort, Managing Director / Co-Founder, The PanicsVFX work varied widely, however stayed quite classical with an eye on vintage stylism. The work was largely to the benefit of narrative, and the narratives were strong, based around human experience and empathy. I look for innovation either in theme or in craft – how best to serve the narrative and move the direction along using the most effective and adapted tools to do so. Seamless VFX, of course, is always a plus, and a rationale around image-building in post that less is more. 'Lacoste' was to me the piece that was closest to excellence, although the story and style remained classical. Nothing groundbreaking in terms of ideas and direction, but all masterfully put together.
— Sophie Lebreton, Executive Producer, Mikros MPC
