Out and Proud Classifieds
In September 2018, The Supreme Court of India decriminalised homosexuality. But it changed little for the LGBTQ community. An editorial choice by The Times of India led to the redesigning of its classifieds as the Times Out & Proud Classifieds – a free space where the community could come out, look for jobs, homes, life partners and make announcements. It was an inclusive platform that helped integrate the community into society, and helped position TOI as a modern, informed paper. Classifieds grew by an unprecedented 2.6% as every other media declined, generating 3.3 billion in earned media.
- MediaUse of Press & Outdoor
- ImpactInitiative/Brands
Country
- India
Client
- Bennett Coleman & Co.
Production Company
- Native Films
Chief Creative Officer
- Swati Bhattacharya
Worldwide Creative Partner
- Fred Levron
National Creative Director
- Keegan Pinto
Executive Creative Director
- Anindya Banerjee
Creative Supervisor
- Jason Samuel
Associate Creative Director
- Amol Annaldas
- Nikhil Kerkar
Group Creative Head
- Shailesh Khandeparkar
Brand Services Manager
- Vishakha Khattri
Brand Services Director
- Rohit Divekar
Brand Services Executive
- Raghav Mahendra
Art Support
- Manoj Hodawadekar
Advertising Agency
- FCB India
In September 2018, The Supreme Court of India decriminalised homosexuality. But it changed little for the LGBTQ community. An editorial choice by The Times of India led to the redesigning of its classifieds as the Times Out & Proud Classifieds – a free space where the community could come out, look for jobs, homes, life partners and make announcements. It was an inclusive platform that helped integrate the community into society, and helped position TOI as a modern, informed paper. Classifieds grew by an unprecedented 2.6% as every other media declined, generating 3.3 billion in earned media.
