DO Black – The carbon emission limit
Doconomy, which provides digital tools to reduce individual CO2 impact, wanted to up its commitment at the release of the IPCC report. The challenge was to ensure understanding of required cuts in CO2 emissions to achieve a 50% reduction by 2030, and position Doconomy as an agent for change. Working with UNFCCC & Mastercard, the first CO2 emission limit - linking consumption with its impact - was developed, and DO Black, the first carbon limit credit card, was introduced. The innovation is a scalable application, relevant to all markets and payment solutions, and offered to every bank in the world.
- Digital DesignService Digitisation
- Digital DesignCreative Use of Data
- Design TransformationCustomer Experience Transformation
- ImpactAdvertising/Brands
- DirectDirect Innovation
- DigitalCreative e-Commerce
- DigitalCreative Use of Data
Country
- Sweden
Client
- Doconomy
Executive Creative Director
- Johan Pihl
- Mathias Wikstrom
Account Director
- Fredrik Linder
Digital Account Manager
- Nico Bonassi
Production Manager
- Annelie Andersson
Chief Executive Officer
- Nathalie Green
Chairman
- Helena Mueller
Chief Technology Officer
- Fredrik Lagerträd
Account Coordinator
- Jacob Odqvist
Creative Director
- Rasmus Keger
- Magnus Jakobsson
Digital Strategist
- Shawn McKell
Graphic Designer
- Marcus Nystrand
PR Manager
- Charlotte Henriksson
Technical Development
- Makjng Waves
PR Agency
- H+K Strategies
Film Production Company
- Supervideo 2000
- Bsmart
Art Director
- Mattias Alfborger
Audio Post Production Company
- Flickorna Larsson
Photography
- Andreas Kock
Climate Change Secretariat
- UNFCCC
Financial Data
- Ålandsbanken
Payment Data
- Mastercard
Creative Strategist
- Tove Langseth
Advertising Agency
- RBK
Doconomy, which provides digital tools to reduce individual CO2 impact, wanted to up its commitment at the release of the IPCC report. The challenge was to ensure understanding of required cuts in CO2 emissions to achieve a 50% reduction by 2030, and position Doconomy as an agent for change. Working with UNFCCC & Mastercard, the first CO2 emission limit - linking consumption with its impact - was developed, and DO Black, the first carbon limit credit card, was introduced. The innovation is a scalable application, relevant to all markets and payment solutions, and offered to every bank in the world.
