The Tampon Book: A Book Against Tax Discrimination
Caviar, truffles or oil paintings? Until recently in Germany, many luxury goods were taxed with the reduced rate of only 7%, while tampons were taxed with 19%. Unfair? Yes! But German politicians refused to take notice. The Female Company decided to outsmart the sexist law with the law itself. Books are taxed at 7%, so it sold tampons hidden inside a book in order to avoid the sexist tax. A broad alliance of influencers, journalists, drugstores and politicians supported the campaign. On November 7, 2019, Germany abolished the tampon tax.
- ImpactDesign/Entrepreneurs
- PRPublic Affairs Campaign
- MediaUse of Direct
- DirectDirect Product & Service
- Book DesignSpecialist Books
- PRIn-Market Campaign
- PRLow Budget Campaigns
Country
- Germany
Client
- The Female Company
Production Company
- Hastings Audio Network
Chief Creative Officer
- Matthias Spaetgens
Executive Creative Director
- Robert Krause
- Oliver Handlos
Creative Director
- Malik Benamara
- Sebastian Stelzer
- Max Marohn
Copywriter
- Ilona Hartmann
Graphic Designer
- Natalie Krzyz
Account Manager
- Sarah Dahm
Print Producer
- Benito Schumacher
Art Buyer
- Kerstin Mende
Photographer
- Cedric Soltani
Illustrator
- Ana Curbelo
Director of Photography
- Daniel Klessig
Editor
- Jan Lagowski
Awards Manager
- Jana Paffenholz
Music & Sound Company
- Massive Music
Advertising Agency
- Scholz & Friends Berlin
Caviar, truffles or oil paintings? Until recently in Germany, many luxury goods were taxed with the reduced rate of only 7%, while tampons were taxed with 19%. Unfair? Yes! But German politicians refused to take notice. The Female Company decided to outsmart the sexist law with the law itself. Books are taxed at 7%, so it sold tampons hidden inside a book in order to avoid the sexist tax. A broad alliance of influencers, journalists, drugstores and politicians supported the campaign. On November 7, 2019, Germany abolished the tampon tax.