The New National Anthem Edition
When Lebanon was plunged into its 6th revolution, An Nahar, the nation's leading paper, looked to empower women to lead the revolution, and avoid the violence that marked past protests. In a country where the national anthem fails to even mention women, the paper rewrote the anthem to include them. The new anthem was printed on the newspaper’s cover page and the edition was for the first time entirely dedicated to women. It became the chant of the revolution and resulted in a cabinet with a 400% increase in women. A bill was submitted to change the national anthem forever.
- PRReactive Response
- ImpactAdvertising/Brands
- DirectDirect Response/Ambient
Country
- United Arab Emirates
Production Company
- Boomtown Productions
Client
- An-Nahar
Chief Creative Officer
- Paul Shearer
Executive Creative Director
- Ali Rez
- Joe Abou Khaled
Creative Director
- Joe Abou Khaled
- Georges El Ten
- Yasmina Boustani
- Georges El Ten
- Yasmina Boustani
Writer
- Rohan Kodialbail
Art Direction
- Anthony Asmar
- Bijoy Purayil
Strategic Director
- Noor Hassanein
Designer
- Ahmed Nawara
- Ahmed Nawara
Music
- Jean-Marie Riachi
Producer
- Omar Frangieh
Editing
- Rani Tannous
- Suresh Nair
Videographer
- Charly Hatem
Post Producer
- Mannu Singh
Advertising Agency
- Impact BBDO Dubai
Strategist
- Noor Hassanein
Creative Chairman
- Dani Richa
Management Director
- Emile Tabanji
Music & Sound Designer
- Jean-Marie Riachi
Post Production
- Mannu Singh
When Lebanon was plunged into its 6th revolution, An Nahar, the nation's leading paper, looked to empower women to lead the revolution, and avoid the violence that marked past protests. In a country where the national anthem fails to even mention women, the paper rewrote the anthem to include them. The new anthem was printed on the newspaper’s cover page and the edition was for the first time entirely dedicated to women. It became the chant of the revolution and resulted in a cabinet with a 400% increase in women. A bill was submitted to change the national anthem forever.
