Clear
Guinness wanted to help people drink more responsibly. So, it rebranded boring old tap water as an exciting new drink: Guinness Clear. At a stroke, it removed the social stigma attached to ordering water in a bar, and turned it into a joke everyone could share. The campaign comprised TV, social, print, ‘Home Brew’ kits, and even rain ponchos. After two months, 80% of consumers we spoke to said they’d moderated their alcohol intake by drinking water.
- ImpactAdvertising/Brands
- ExperientialOut-of-Home
Country
- United Kingdom
Client
- Diageo
Production Company
- MJZ London
Media Agency
- Carat
Activation Company
- Verve Live
Editing Company
- White House Post
Sound Production
- String and Tins
Post Production Company
- The Mill
Chief Creative Officer
- Alex Grieve
Executive Creative Director
- Nadja Lossgott
- Nicholas Hulley
Copywriter
- Tim Riley
Producer
- Sara Nouman
- Miles Nathan
Director
- Tom Kuntz
Sound Engineer
- Joe Wilkinson
Designer
- Dan Mead
Activation Planner
- Sam Scott
Account Lead
- Nick Andrew
- Mags Houston
Account Handler
- Flynn Leslie
- Luke Hickey
- Laura Hale
Editor
- Russel Icke
Creative Director
- Nicholas Hulley
- Nadja Lossgott
Advertising Agency
- AMVBBDO London
Guinness wanted to help people drink more responsibly. So, it rebranded boring old tap water as an exciting new drink: Guinness Clear. At a stroke, it removed the social stigma attached to ordering water in a bar, and turned it into a joke everyone could share. The campaign comprised TV, social, print, ‘Home Brew’ kits, and even rain ponchos. After two months, 80% of consumers we spoke to said they’d moderated their alcohol intake by drinking water.