The Shared Network – Reconnecting Ireland's Homeless
An Post – Ireland’s postal service, dedicated to connecting people – could no longer look away as Ireland’s homeless were growing evermore isolated from loved ones and support services as a result of an increasingly digitised society. An Post created The Shared Network, the world’s first mobile network designed specifically for Ireland’s homeless community and powered by the people of Ireland, finally helping to reconnect them with society. Since launch, 30% of Ireland’s adult homeless community have access to the network and this is growing every month.
- ImpactInitiative/Brands
Country
- Ireland
Client
- An Post
Production Company
- JWT Folk
CEO
- Abi Moran
Managing Director
- Enda Kelly
Creative Partner
- Karl Waters
Creative Director
- Keith Lawler
Creative Technologist
- Ed Leamy
Strategic Planning Director
- Eimear Fitzmaurice
Senior Account Director
- Jane Devitt
Account Director
- Simon Killeen
Account Executive
- Lianne Pierce
Social and Content Director
- Vivian Huynh
Social and Content Executive
- Sorcha Kelly
Broadcast Director
- Michael Cullen
Producer
- Eric Brindley
Advertising Agency
- JWT Folk
Design Agency
- JWT Folk
An Post – Ireland’s postal service, dedicated to connecting people – could no longer look away as Ireland’s homeless were growing evermore isolated from loved ones and support services as a result of an increasingly digitised society. An Post created The Shared Network, the world’s first mobile network designed specifically for Ireland’s homeless community and powered by the people of Ireland, finally helping to reconnect them with society. Since launch, 30% of Ireland’s adult homeless community have access to the network and this is growing every month.
