The Illegal Blood Bank
One in four of us will depend on donated blood to stay alive. Yet millions of pints cannot be collected due to an outdated, discriminatory law that puts a blanket ban on all sexually active gay and bisexual men from donating. LADBible and Elvis Communications worked with FreedomToDonate to create a visceral, awareness-driving campaign, using real human blood, that pressured the government to change the law. They opened The Illegal Blood Bank as the world’s first blood bank for gay and bisexual men. In just one day, they collected enough blood to save 78 lives, prompting an NHS investigation into their pioneering new process.
- BrandingCampaign Branding & Identity
- ImpactAdvertising/Brands
- PRPublic Affairs Campaign
- MediaUse of Events & Stunts
- ExperientialOut-of-Home
Country
- United Kingdom
Client
- LADbible Group
Creative Director
- Rob Griffiths
- James Hudson
Creative
- Rhys Hughes
- Barret Helander
Strategy Director
- Camilla Yates
Account Director
- Rosie Robertson
Creative Producer
- Joe Revens
Creative Production Director
- Lottie White
Design Director
- Chris Dorn
Executive Creative Director
- Neale Horrigan
Business Development Director
- Adam Newman
Chief Executive Officer
- Tanya Brookfield
Brand Marketing Lead
- Nick Hodgkins
Head of Marketing
- Lizzie Barclay
Photographer
- David Gill
- Daniel Malheiro
PR Agency
- Hotwire
Production Company
- Jack Agency
Pressure Group
- FreedomToDonate
Creative Agency
- ELVIS
Advertising Agency
- ELVIS
One in four of us will depend on donated blood to stay alive. Yet millions of pints cannot be collected due to an outdated, discriminatory law that puts a blanket ban on all sexually active gay and bisexual men from donating. LADBible and Elvis Communications worked with FreedomToDonate to create a visceral, awareness-driving campaign, using real human blood, that pressured the government to change the law. They opened The Illegal Blood Bank as the world’s first blood bank for gay and bisexual men. In just one day, they collected enough blood to save 78 lives, prompting an NHS investigation into their pioneering new process.
