Samsung Good Vibes: Now, words aren't just heard, but felt.
500,000+ deafblind people in India have no way to communicate other than using hand-signing and Braille – which many people don’t understand. Samsung Good Vibes is a new form of smartphone communication that has two interfaces: one regular, and the other for the deafblind. It translates voice and text messages into Morse Code vibrations, and vice versa. Supported by a robust digital campaign and nationwide training workshops, the app has 20,812+ downloads. It’s now bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies.
- ImpactInitiative/Brands
Country
- India
Client
- Samsung
Group Creative Director
- Vinod Sivan
Chief Marketing Officer
- Myungsook Song
Corporate Vice President, Business Group Marketing
- Trivikram Thakore
Director
- Byung Gon Park
Chief Creative Officer
- Emmanuel Upputuru
Creative Supervisor
- Nishith Sidana
Account Services
- Aditya Pare
- Arbind Chakraborty
Film Director
- Sung Joo Kim
Film Producer
- Han Sol Jang
Advertising Agency
- Cheil India
500,000+ deafblind people in India have no way to communicate other than using hand-signing and Braille – which many people don’t understand. Samsung Good Vibes is a new form of smartphone communication that has two interfaces: one regular, and the other for the deafblind. It translates voice and text messages into Morse Code vibrations, and vice versa. Supported by a robust digital campaign and nationwide training workshops, the app has 20,812+ downloads. It’s now bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies.
