Generosity Bar
As the brand that’s always added an extra half a glass of milk to make its chocolate bars yummier, Cadbury wanted to show that generosity was still alive and make a real difference. So it created the Generosity Bar, a new version of its iconic Cadbury Dairy Milk – only without the milk. Now, people can donate the milk to the four million malnourished children in the Philippines. Every time they buy it, a glass and a half of milk goes to the NGO Reach Out Feed the Philippines. So far 200,000 glasses of milk are being donated making a real difference for thousands of Filipino children.
- ImpactInitiative/Brands
Country
- Singapore
Client
- Mondelez
Chief Creative Officer
- Nicolas Courant
Associate Creative Director
- Aritra Dutta
- Jonathan Ollivier
- Alessandro Agnellini
Art Director
- Kevin Wijaya
Creative Director
- Guilherme Camargos
- Alex L. Valerio
Executive Producer
- Jenny Gapiz
- Alvin Chin
Account & Business Director
- Giri Jadhav
- Ciox Laurino
- Campbell Cannon
Account Director
- Nikki Khoo
Account Manager
- Jamie Goh
Senior Account Manager
- Raquel Santos
Senior Producer
- Bingle Hasegawa-Vina
Production Manager
- Kristen Externon
Production Assistant
- Pauline Sangalang
- Gian Torrenueva
Director of Photography
- Marco Limjap
Camera Operator
- Martin Cornejo
- Jiro Orduña
- Bernard Aringo
PR Account Director
- Lui Castañeda
- Janlee Dungca
PR Manager
- Maureen Manuel
PR Account Executive
- Nicolle Bueno
Media Account Director
- Sol Romero
Media Manager
- Aira Mengullo
Broadcast Producer
- Abdul Rahim Abdul Ra
Editor in Chief
- Nicholas Samuel Lim
Advertising Agency
- Ogilvy Singapore
As the brand that’s always added an extra half a glass of milk to make its chocolate bars yummier, Cadbury wanted to show that generosity was still alive and make a real difference. So it created the Generosity Bar, a new version of its iconic Cadbury Dairy Milk – only without the milk. Now, people can donate the milk to the four million malnourished children in the Philippines. Every time they buy it, a glass and a half of milk goes to the NGO Reach Out Feed the Philippines. So far 200,000 glasses of milk are being donated making a real difference for thousands of Filipino children.