Coma
In response to people’s addiction to boxsets, Stink Films created an original three-episode miniseries using only content from the Getty Images collection - plus an immersive site where users could explore the topic in depth. The episodes weren’t just entertaining, they always ended on a cliffhanger, encouraging viewers to watch the next installment. The campaign website screened the film, and helped consumers experience and understand the stages of a coma while they found out more about the images used in the project.
- EditingEntertainment
Country
- Brazil
Creative Agency
- Almap BBDO
Production Company
- Stink Films Sao Paulo
Client
- Getty Images
Audio Production Company
- Raw Áudio
Director
- Squarehead .
- Cassiano Prado
Writer
- Rogério Corrêa
- Helena Chamon
- Eduardo Ribeiro
- José Carvalho
- Cassiano Prado
Researcher
- Luis Michelazzo
- Guilherme Ifanger
Managing Director
- Ingrid Raszl
Executive Producer
- Carolina Junqueira
- Renata Dumont
Head of Production
- Rogério Maestro
- Paula Macedo
Post Production Coordinator
- Roberta Bruzadin
Editor
- Fernanda Cardoso
- Squarehead .
- Victor Cohen
- Danilo Abraham
Oppening
- Henrique Fernandes
Post Producer
- Mariana Perin
Colour Grading
- Stink Films
In response to people’s addiction to boxsets, Stink Films created an original three-episode miniseries using only content from the Getty Images collection - plus an immersive site where users could explore the topic in depth. The episodes weren’t just entertaining, they always ended on a cliffhanger, encouraging viewers to watch the next installment. The campaign website screened the film, and helped consumers experience and understand the stages of a coma while they found out more about the images used in the project.
Comment from D&AD Community
It highlights the possibilities and inevitabilities of creating work in a climate where large groups of people cannot gather for shoots, for example. The creation of works using just stock footage or found material responds to the need, going forward, for new ways of thinking about creativity and the consideration of new styles and methods of creative production.
— Jo Motoyo, Film Director, TOKYO (Taiyo Kikaku)