Goodnight Developers
Apple applauds the hard work of its developers in a black-and-white film that traces their long days and late nights - as well as the joy of hard-won success. The director, Derek Cianfrance, opted for a cast of non-actors and an observant filmmaking approach, rather than a storyboarded one. This meant 20 hours of rushes had to be edited within a week - reflecting the film’s own focus on tight deadlines and dedication to the project at hand.
- EditingFilm Advertising
Country
- United Kingdom
Production Company
- Somesuch
Client
- Apple
Director
- Derek Cianfrance
Director of Photography
- Jody Lee Lipes
Editing
- Paul Hardcastle
Advertising Agency
- TBWA\Media Arts Lab Los Angeles
Apple applauds the hard work of its developers in a black-and-white film that traces their long days and late nights - as well as the joy of hard-won success. The director, Derek Cianfrance, opted for a cast of non-actors and an observant filmmaking approach, rather than a storyboarded one. This meant 20 hours of rushes had to be edited within a week - reflecting the film’s own focus on tight deadlines and dedication to the project at hand.