The Underdogs
This story, inspired by a real-world Apple invention, takes us on a journey of a normal group of coworkers - the underdogs - creating something extraordinary. The action builds as the cuts get progressively faster, along with the frenetic track. The performances are authentic and nuanced so the key was how to effectively build the characters in just a few minutes.
- DirectionFilm Advertising
- EditingFilm Advertising
- Film AdvertisingTV Commercials over 120 seconds
- Film AdvertisingWriting for Film Advertising
- CastingFilm Advertising
Country
- United States
Client
- TBWA\Media Arts Lab Los Angeles
Production Company
- Smuggler
Editor
- Neil Smith
Advertising Agency
- TBWA\Media Arts Lab Los Angeles
This story, inspired by a real-world Apple invention, takes us on a journey of a normal group of coworkers - the underdogs - creating something extraordinary. The action builds as the cuts get progressively faster, along with the frenetic track. The performances are authentic and nuanced so the key was how to effectively build the characters in just a few minutes.