
Shot on iPhone 11 Pro – Daughter
In a tight race to reclaim camera superiority in China, Apple surprised consumers by pushing the boundaries of what’s possible with cinematic filmmaking on the new iPhone 11 Pro. Partnering with Pro film makers – Oscar-nominated director and cinematographer, and award-winning Chinese actress Zhou Xun – Apple championed the Pro camera story with an epic, yet emotional Chinese New Year film entirely Shot on iPhone 11 Pro.
- DirectionEntertainment - Fiction
Country
- China
Production Company
- Brother
Client
- Apple
Chief Creative Officer
- Brent Anderson
Executive Creative Director
- Brian Ma
Group Creative Director
- Greg Greenberg
Creative Director
- Alfred Wong
Associate Creative Director
- Amber Qian
- Ewan Yap
Executive Director of Content Production
- Brian O'Rourke
Executive Producer
- Bryan Barker
Senior Producer
- Sidney Lim
- Kirsten Larson
- Phoebe Fan
Advertising Agency
- TBWA\Media Arts Lab Shanghai
In a tight race to reclaim camera superiority in China, Apple surprised consumers by pushing the boundaries of what’s possible with cinematic filmmaking on the new iPhone 11 Pro. Partnering with Pro film makers – Oscar-nominated director and cinematographer, and award-winning Chinese actress Zhou Xun – Apple championed the Pro camera story with an epic, yet emotional Chinese New Year film entirely Shot on iPhone 11 Pro.