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D&AD Annual 2020

Shot on iPhone 11 Pro – Daughter
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  • DirectionEntertainment - Fiction

Country

  • China

Production Company

  • Brother

Client

  • Apple

Chief Creative Officer

  • Brent Anderson

Executive Creative Director

  • Brian Ma

Group Creative Director

  • Greg Greenberg

Creative Director

  • Alfred Wong

Associate Creative Director

  • Amber Qian
  • Ewan Yap

Executive Director of Content Production

  • Brian O'Rourke

Executive Producer

  • Bryan Barker

Senior Producer

  • Sidney Lim
  • Kirsten Larson
  • Phoebe Fan

Advertising Agency

  • TBWA\Media Arts Lab Shanghai

In a tight race to reclaim camera superiority in China, Apple surprised consumers by pushing the boundaries of what’s possible with cinematic filmmaking on the new iPhone 11 Pro. Partnering with Pro film makers – Oscar-nominated director and cinematographer, and award-winning Chinese actress Zhou Xun – Apple championed the Pro camera story with an epic, yet emotional Chinese New Year film entirely Shot on iPhone 11 Pro.