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D&AD Annual 2020

AirPods – Bounce
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  • DirectionFilm Advertising
  • Art DirectionArt Direction for Film Advertising
  • Visual EffectsSpecial Effects
  • Production DesignFilm Advertising
  • EntertainmentFiction Film up to 5 mins
  • Production DesignEntertainment
  • Film AdvertisingTV Commercials 61-120 seconds

Country

  • United States

Production Company

  • Pulse Films Los Angeles
  • Framestore Los Angeles

Client

  • Apple

Art Director

  • Saulo Mohana

Executive Producer

  • Darren Foldes
  • Randall Pomeroy

Group Creative Director

  • Greg Greenberg
  • Arnau Bosch

Visual Effects & Post Company

  • Framestore

Global Chief Creative Officer

  • Brent Anderson

Creative Director

  • Kako Mendez
  • Robbin Ingvarsson

Digital Creative

  • Rohit Thawani

Copywriter

  • Imen Soltani

Executive Director of Content Production

  • Brian O'Rourke

Senior Producer

  • Ian Kelly

Global Music Director

  • Peymon Maskan

Director of Music

  • Josh Marcy

Director

  • Oscar Hudson

President

  • Davud Karbassioun

Advertising Agency

  • TBWA\Media Arts Lab Los Angeles

Bounce captures what it feels like to experience the extra burst of freedom provided by the even-more-wireless new AirPods. In the film, the whole environment of a city becomes a trampoline, turning a young man’s everyday commute into a wonderful musical experience.