SickKids VS: This Is Why
SickKids VS is the most successful healthcare campaign in Canadian history, raising over $1 billion in just four years. But there’s a problem: this success fed into a belief that SickKids had raised enough, even though it still needs over $300 million to build a new hospital. So how do you convince everyone that a billion dollars is not enough? Cossette Toronto stripped away the bravado of SickKids VS to show everyone why the fight for a new hospital is really a fight for the lives of kids at the hospital.
- Sound Design & Use of MusicAdapted Music
- DirectionFilm Advertising
- CastingUse of Street Casting
- EditingFilm Advertising
Country
- Canada
Client
- SickKids Foundation
Chief Creative Officer
- Peter Ignazi
- Carlos Moreno
Executive Creative Director
- Jaimes Zentil
- Craig MacIntosh
Creative Director
- Sarah Rutherford
- Mario Cesareo
Associate Creative Director
- Jake Bundock
Copywriter
- Ryan Kukec
- Alene Shahnazarian
Art Director
- Tyler Robitaille
Agency Producer
- Clair Galea
Senior Strategist
- Rami Dudin
- Jeff McCrory
Strategic Director
- Denika Angelone
Strategy Managing Director
- Rosie Gentile
Account Supervisor
- Emma Sleeper
Business Director
- Asmait Hailu
Group Business Director
- Melissa Levenberg
Vice President Client Leader
- Tishan Canagasaby
Senior Vice President of Corporate Relations
- Janis Lindenbergs
Production Company
- Scouts Honour
Director
- Mark Zibert
Editing Company
- Saints Editorial
Colour Transfer
- Alter Ego
Special Effects
- The Vanity
Audio Post Production Company
- Pirate Toronto
Music Licensing
- Little Ears
Media Agency
- OMD Canada
Advertising Agency
- Cossette Toronto
SickKids VS is the most successful healthcare campaign in Canadian history, raising over $1 billion in just four years. But there’s a problem: this success fed into a belief that SickKids had raised enough, even though it still needs over $300 million to build a new hospital. So how do you convince everyone that a billion dollars is not enough? Cossette Toronto stripped away the bravado of SickKids VS to show everyone why the fight for a new hospital is really a fight for the lives of kids at the hospital.