Before Alexa
It hasn’t taken Alexa long to become an indispensable part of many people’s modern life. Or, as Ellen de Generes casually asks, whatever did we do before she came along? Well, it wasn’t easy, as this film remembers. A trip from ancient history to the recent past has us stopping at various points in time. In each lovingly recreated era, we see some of the things Alexa’s human predecessors had to do. In the process, it dawns on us that life before Alexa was worse for all of us.
- DirectionFilm Advertising
Country
- United Kingdom
Client
- Amazon
Production Company
- Somesuch
Editing
- The Quarry
Post Production
- The Mill
Colour Grading
- MPC
Sound Production
- String and Tins
Music Production
- Soundtree
Chief Creative Officer
- David Kolbusz
Group Creative Director
- Raph Basckin
- Shelley Smoler
Creative Director
- Matt Hubbard
Senior Producer
- Rachel Hough
Production Assistant
- Manon Rees
Managing Director
- Heather Cuss
Account Director
- Max Levine
Strategy Director
- Achim Schauerte
- Damien Le Castrec
Writer
- Dave Wigglesworth
- Ed Redgrave
- Teddy Souter
- Ethan Bennett
- Cecile Robertshaw
- Frazer Price
Director
- Steve Rogers
Executive Producer
- Seth Wilson
Producer
- Lee Groombridge
Production Manager
- Luke Thornton
Director of Photography
- Emmanuel Lubezki
Advertising Agency
- Droga5 London
It hasn’t taken Alexa long to become an indispensable part of many people’s modern life. Or, as Ellen de Generes casually asks, whatever did we do before she came along? Well, it wasn’t easy, as this film remembers. A trip from ancient history to the recent past has us stopping at various points in time. In each lovingly recreated era, we see some of the things Alexa’s human predecessors had to do. In the process, it dawns on us that life before Alexa was worse for all of us.