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D&AD Annual 2020

The Underdogs
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  • DirectionFilm Advertising
  • EditingFilm Advertising
  • Film AdvertisingTV Commercials over 120 seconds
  • Film AdvertisingWriting for Film Advertising
  • CastingFilm Advertising

Country

  • United States

Production Company

  • SMUGGLER

Client

  • Apple

Visual Effects & Post Company

  • a52

Editing Company

  • Work Editorial

Director

  • Mark Molloy

Director of Photography

  • Joost van Gelder

Executive Producer

  • Brian Carmody
  • Patrick Milling-Smith
  • Sue Yeon Ahn

Production Designer

  • JC Molina
  • Mónica Bidault

Editor

  • Neil Smith

Creative Agency

  • Media Arts Lab

Agency Producer

  • Travis Huntington

Creative Director

  • Alan Buchanan

Casting Director

  • Jodi Sonnenberg

Make-up Artist

  • Maripili Senderos

Costume Designer

  • Anna Terrazas

A motley crew of scrappy office employees have just 48 hours to turn a scribble on a napkin into a polished business presentation, to pitch a revolutionary pizza box idea to their intimidating CEO. The good news is they have Mac, iPad, Apple Watch and iPhone to help them beat the deadline and escape their grey, Tungsten-lit cubicle maze.