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D&AD Annual 2020

The Small Escape
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  • DirectionFilm Advertising
  • CinematographyFilm Advertising
  • Art DirectionArt Direction for Film Advertising

Country

  • Germany

Client

  • Daniela Sykes
  • Ann-Kathrin Raabe
  • Jens Thiemer
  • BMW

Production Company

  • Tempomedia Filmproduktion
  • Pioneer Productions

Executive Creative Director

  • Thim Wagner
  • Max Lederer

Managing Director

  • Andreas Ernst

Group Creative Director

  • David Leinweber

Client Service Director

  • Jan Anderßen

Head of TV Production

  • Florian Panier

Director

  • Alex Feil

Director of Photography

  • Khalid Mohtaseb

Production Designer

  • Erwin Prib

Executive Producer

  • Vera Portz

Producer

  • Birgit Damen

Production Manager

  • Emely Sudhaus

Post Producing Company

  • Spellwork Pictures
  • Whitehouse Post

Casting Agency

  • Playground Casting
  • AH Casting

Score Composition

  • 2WEI
  • Woodwork Music

Senior Project Manager

  • Yannick Schreiber

Advertising Agency

  • Jung von Matt

Jung Von Matt condensed a large story and heavy subject matter down into a highly watchable format for BMW’s The Small Escape - which tells the story of a driver trying to smuggle someone over the Bornholmer Strasse border crossing in a BMW Isetta. It became apparent early on that cutting the film in a linear way would be boring to watch, so Jung Von Matt opted instead for a non-linear spot, in the style of a heist movie.