Every Name’s a Story
Developed with the LGBT+ community and based on the insight that people have used Starbucks to try out their chosen names, Every Name’s A Story tells the story of James, who is deadnamed and misgendered every day until this life-affirming moment. Using the £1m media awarded from Channel 4’s Diversity in Advertising Award, it gives airtime to this underrepresented community. With attacks on trans people up 81% this has never been more important. The film has been praised by consumers and press for its authenticity, sensitive direction, and the respectful handling of the subject matter.
- DirectionFilm Advertising
Country
- United Kingdom
Client
- Starbucks
Production Company
- Sweetshop London
Lead Creative Agency
- Iris
Strategy Director
- Raj Thambirajah
Associate Creative Director
- Elinor Vasiliou
Senior Creative
- Richard Peretti
Global Executive Creative Director
- Grant Hunter
Business Director
- Elisha Pearce
Senior Integrated Producer
- Richard Blaxill
Copywriter
- Anny Heyden
Art Director
- Giulia Frassine
- Scarlett Clifford
Creative Director
- Matt Gray
Lead Designer
- Katrina Loosemore
Chief Marketing Officer
- Amy Bryson
Moving Image Producer
- Emily Hendry
Director
- Nicolas Jack Davies
Editing Company
- Tenthree
Editor
- Billy Mead
Agency PR
- Rachel Geraghty
Business Affairs
- Katie Singer
Post Production Company
- Time Based Arts
Director of Photography
- Ula Pontikos
Executive Producer
- Morgan Whitlock
- Justin Edmund-White
Producer
- Hannah Cooper
Casting Director
- Anna Stark
Charity Partner
- Mermaids
Advertising Agency
- Iris London
Developed with the LGBT+ community and based on the insight that people have used Starbucks to try out their chosen names, Every Name’s A Story tells the story of James, who is deadnamed and misgendered every day until this life-affirming moment. Using the £1m media awarded from Channel 4’s Diversity in Advertising Award, it gives airtime to this underrepresented community. With attacks on trans people up 81% this has never been more important. The film has been praised by consumers and press for its authenticity, sensitive direction, and the respectful handling of the subject matter.