We Don’t Care
In a very competitive context, and a historical decrease in donations in France, the We Don’t Care brand campaign aims at revealing Médecins du Monde’s singularity: its independence. Choosing not to be influenced by governments, religions, lobbies and the public opinion is indeed critical for its fight for the right to health all over the world. The film dramatically depicts the migrants, prostitutes, drug addicts, homeless people, and refugees whose rights to a better life MdM fights for every day, without giving a f**k about judgement, and using health as its only compass.
- CinematographyFilm Advertising
Country
- France
Production Company
- Dreamers
Client
- Médecins du Monde
Head of Communications
- Amélie Churlet
Advertising Manager
- Justine Roche
Social Media Manager
- Lou Maraval
Chief Executive Officer
- Pascal Nessim
- Charles Georges-Picot
Chief Creative Officer
- Anne de Maupeou
Executive Creative Director
- Youri Guerassimov
- Gaëtan du Peloux
Art Director and Copywriter
- Louis Haffreingue
Group Account Director
- Fanny Delaunay
Account Manager
- Claire Sioufi
Project Manager
- Mathilde Vernier
Strategic Planner
- Thomas Cleret
- Léoda Esteve
Agency Producer
- Corentin Harran
Head of TV Production
- Cleo Ferenczi
Director and Photographer
- Matilda Finn
Director of Photography
- Ben Fordesman
Producer
- Mélodie Saba
Production Director
- Marie Alègre
Production Manager
- Marie Fessol
Post Producer
- Salomé Karsenty
Service Production
- Mimesis
Morocco Producer
- Eric Poulet
Morocco Production Director
- Dounia Lahrichi
Post Production
- Mikros
Sound Design & Mix
- Factory
Sound Production
- Prodigious Son
Marketing Director
- Jean-Baptiste Matray
Advertising Agency
- Marcel
In a very competitive context, and a historical decrease in donations in France, the We Don’t Care brand campaign aims at revealing Médecins du Monde’s singularity: its independence. Choosing not to be influenced by governments, religions, lobbies and the public opinion is indeed critical for its fight for the right to health all over the world. The film dramatically depicts the migrants, prostitutes, drug addicts, homeless people, and refugees whose rights to a better life MdM fights for every day, without giving a f**k about judgement, and using health as its only compass.