The Call
Although the disheartening data around unconscious bias is out there - black people are 34% less likely to be prescribed proper pain medicine for conditions such as abdominal pain, black women die at 3-4 times the rate of white women during childbirth, are 22% more likely to die from heart disease, and 71% more likely to die from cervical cancer - it's still really hard for people to believe it. So the idea is simple: prove in a live experiment that unconscious bias is a sad reality and leads to poor healthcare outcomes.
- Radio & AudioRadio Adverts over 30 seconds
- CastingVoice Performance
Country
- United States
Client
- EmpowHer NY
Motion & Film Director
- Craig Kabrhel
Content Strategist
- Erika Owens
Creative Team Leader
- Rafael Rizuto
Motion Designer
- Jisu Kim
Chief Creative Officer
- Bernardo Romero
Copywriter
- John Roberts
- Grace Taylor
Creative Director for Copy
- Sara Uhelski
- Kim Barke
Advertising Agency
- The Bloc
Although the disheartening data around unconscious bias is out there - black people are 34% less likely to be prescribed proper pain medicine for conditions such as abdominal pain, black women die at 3-4 times the rate of white women during childbirth, are 22% more likely to die from heart disease, and 71% more likely to die from cervical cancer - it's still really hard for people to believe it. So the idea is simple: prove in a live experiment that unconscious bias is a sad reality and leads to poor healthcare outcomes.