#LikeABosch
Like a Bosch is a rap video adaption of a viral hit from The Lonely Island. It takes viewers through the daily routine of an average guy, who is always on top of things thanks to connected solutions from Bosch. Smartphone in hand, he operates his car, lawn mower, and coffee machine in a cool, smart, and confident way – #LikeABosch. The idea capitalises on a rash of viral Like a Boss videos and memes.
- CastingFilm Advertising
Country
- Germany
Client
- Robert Bosch
- Tim Dworak
- Jochen Stein
- Boris Dolkhani
- Kai Fetzer
- Katharina Sorg
Production Company
- CZAR Film
Executive Creative Director
- Thim Wagner
- Max Lederer
Management Director
- Andreas Ernst
Client Service Director
- Jan Anderßen
Copywriter
- Natascha Kuehn
- Anahita Ghanizadeh
Senior Project Manager
- Tim Kuphaldt
Project Manager
- Felix Mindermann
Senior Producer
- Jankel Huppertz
- Bey-Bey Chen Rönz
Group Creative Director
- David Leinweber
Advertising Agency
- Jung von Matt
Like a Bosch is a rap video adaption of a viral hit from The Lonely Island. It takes viewers through the daily routine of an average guy, who is always on top of things thanks to connected solutions from Bosch. Smartphone in hand, he operates his car, lawn mower, and coffee machine in a cool, smart, and confident way – #LikeABosch. The idea capitalises on a rash of viral Like a Boss videos and memes.