We are the Champions
With 100,000 animals forsaken each year, France holds the sad record for the number of abandoned animals in Europe. Megaforce decided to use this information in the 30 Millions d’Amis ad, to create a strong contrast between the joy and the proudness of Queen's song and this record. The protagonists sing sadly as they abandon their pets, staring at the camera. Finally they’re united, singing all together and leaving a lonely dog in the last shot.
- Film AdvertisingTV Commercials 61-120 seconds
- CastingFilm Advertising
Country
- France
Client
- 30 Millions d'Amis
- 30 Millions d'amis
Production Company
- Iconoclast Paris
Chief Creative Director
- Olivier Altmann
Art Director
- Anthony Lietart
Copywriter
- Dimitri Lucas
TV Producer
- Jessica Piergiovanni
Director
- MEGAFORCE -
Producer
- Jean Duhamel
Casting Agency
- Nomad
Advertising Agency
- Altmann + Pacreau
With 100,000 animals forsaken each year, France holds the sad record for the number of abandoned animals in Europe. Megaforce decided to use this information in the 30 Millions d’Amis ad, to create a strong contrast between the joy and the proudness of Queen's song and this record. The protagonists sing sadly as they abandon their pets, staring at the camera. Finally they’re united, singing all together and leaving a lonely dog in the last shot.