annual home

D&AD Annual 2020

A Dog Brings it Back
share on
  • Animation2D Animation

Country

  • Brazil

Production Company

  • Cabaret
  • Vetor Zero

Client

  • Marina Sachs
  • Daniel Calderoni
  • Gabriela Faria
  • Marianna Oliveira
  • David Griffin
  • Mars
  • Guillermo Hermosillo

Chief Creative Officer

  • Luiz Sanches

Executive Creative Director

  • Andre Gola
  • Pernil .
  • Keka Morelle
  • Marcelo Nogueira
  • Bruno Prosperi

Copywriter

  • Pedro Corbett

Art Director

  • Andre Firulo

Agency Producer

  • Diego Villas Bôas
  • Aline Silva
  • Vera Jacinto

Chief Executive Officer

  • Filipe Bartholomeu

Chief Strategy Officer

  • Cintia Gonçalves

Account Director

  • Camilla Massari

Planning Director

  • João Gabriel Fernandes

Media Director

  • Daniel Ribeiro

Director

  • Gabriel e Alton .

Animation Director

  • Fabiano Broki

Audio Production Company

  • Cabaret

Music Producer

  • Cyro Neto
  • Guilherme Azem

Composer

  • Andre Henrique

Advertising Agency

  • AlmapBBDO

To reinforce the notion that dogs bring happiness back to people’s lives, Pedigree turned to the most common game that dogs and their owners play - and created a line of fetch toys printed with the words “love,” “happiness,” “life,” and “hope.”