The Last Mile
The Last Mile is a heartfelt tribute to arguably the most cherished car on earth as it goes out of production. Director Fx Goby takes viewers through the decades, telling both a personal and cultural history of our relationship with the iconic VW Beetle over its 80-year lifespan. Rotoscoped using a traditional hand-drawn technique, the film conveys the warm affection held by Bug owners and enthusiasts worldwide, depicting individuals and key moments in history who remind us of the car's universal significance as a counterculture, pop and political icon.
- Animation2D Animation
Country
- United Kingdom
Client
- Volkswagen
Production Company
- Nexus Studios
Director
- Fx Goby
Art Director
- Manshen Lo
- Austin Haas
- Christopher Luu
Animation Supervisor
- Michal Firkowski
Creative Director
- Laura Osborne
Advertising Agency
- Johannes Leonardo
The Last Mile is a heartfelt tribute to arguably the most cherished car on earth as it goes out of production. Director Fx Goby takes viewers through the decades, telling both a personal and cultural history of our relationship with the iconic VW Beetle over its 80-year lifespan. Rotoscoped using a traditional hand-drawn technique, the film conveys the warm affection held by Bug owners and enthusiasts worldwide, depicting individuals and key moments in history who remind us of the car's universal significance as a counterculture, pop and political icon.