Whatever You Call It
Marie Curie aims to help people and their families better deal with death. And the first step is talking about it. The problem is, no one likes to think about death, let alone talk about it. So Saatchi & Saatchi made an entire film about the subject that didn't look, feel or sound anything like death. The euphemisms people use have been turned into a series of playful animations made from everyday objects, as a way to make death more relatable and easier to talk about.
- AnimationStylised 2D/3D Animation
Country
- United Kingdom
Client
- Marie Curie
Production Company
- Moth Studio
Creative
- Ryan Price
- Sarah Heavens
- Maria Suarez-Inclan
Agency Film Producer
- Ally Dean
Animation Company
- Moth Studio
Business Leader
- Adrian Ash
Account Director
- Laura Battersby
Account Manager
- Cassie Allen
3D Animator
- Joseph Melhuish
- Russel Etheridge
- Milo Targett
- Jonathan Lindgren
- Laura Sirvent
Executive Director of Fundraising and Engagement
- Meredith Niles
Marketing Communications Lead
- Esther Jackson
Head of Brand Engagement
- Claire Thwaites
Advertising Agency
- Saatchi & Saatchi London
Executive Creative Director
- Dan Treichel
Chief Creative Officer
- Guillermo Vega
Marie Curie aims to help people and their families better deal with death. And the first step is talking about it. The problem is, no one likes to think about death, let alone talk about it. So Saatchi & Saatchi made an entire film about the subject that didn't look, feel or sound anything like death. The euphemisms people use have been turned into a series of playful animations made from everyday objects, as a way to make death more relatable and easier to talk about.