Fú
Fú is a touching film demonstrating how Airbnb properties can become homes away from home at a time of year when young Chinese are finding it increasingly difficult to return to their family hometowns. The three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New Year, much to the disappointment of herself and her parents. Fortunately, Airbnb's platform is on-hand to help.
- AnimationStylised 2D/3D Animation
Country
- China
Production Company
- Final Frontier
Client
- Airbnb
Executive Producer
- Renato Castro
- Julieta Zajaczkowski
- Gustavo Karam
- Christiane Rachel
- Christopher Colman
- Monique Munhoz
Production Lead
- Yanyie Tran
Creative Director
- Justin Leung
- Lou Schmidt
Designer
- Vicki Sun
Copywriter
- Iris Weng
Creative Producer
- Ray Fu
Head of Marketing
- Mia Chen
Senior Marketing Manager
- Elaine Hui
Marketing Manager
- Pamela Li
- Zhida Xu
Animation Company
- Taiko Studios
Film Director
- Shaofu Zhang
- Andrew Chesworth
Producer
- Hande Zhang
Production Supervisor
- Erik Lee
Production Manager
- Brandie Braxton
Music Production
- Antfood
Design Agency
- Taiko Studios
Fú is a touching film demonstrating how Airbnb properties can become homes away from home at a time of year when young Chinese are finding it increasingly difficult to return to their family hometowns. The three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New Year, much to the disappointment of herself and her parents. Fortunately, Airbnb's platform is on-hand to help.