Hankograph
Hanko are used as official signatures in Japan. Due to their importance, many people buy ivory Hanko because it's perceived as the most luxurious material. However most Japanese people are unaware of the tragic truth behind ivory. Grey Tokyo created an animation made entirely of wood Hanko, to underscore the urgency of choosing sustainable materials.
- AnimationStylised 2D/3D Animation
Country
- Japan
Production Company
- TYO Diner
Client
- WildAid
Advertising Agency
- Grey Tokyo
Executive Creative Director
- Masanori Tagaya
Associate Creative Director
- Gaku Takai
Animation Director
- Koji Yamamura
Copywriter
- Masanori Tagaya
Art Director
- Gaku Takai
Director
- Koji Yamamura
Photographer
- Senzo Ueno
Sound Effects
- Koji Kasamatsu
Music
- Hitomi Shimizu
Producer
- Kentaro Kinoshita
Production Manager
- Seiya Konno
Designer
- Chiho Nishiwaka
Associate Account Director
- Megumi Fukuda
Executive Planning Director
- Rui Nago
Agency Producer
- Yosuke Hamada
Chief Operating Officer
- Daigo Hayamizu
Digital Producer
- Ryohei Ishizuka
Digital Designer
- Maria Takaoka
Audio Mixer
- Takaomi Tomura
Editor
- Joji Asaoka
Captions Translations
- Kennedy TAYLOR
PR
- Platinum Inc
Campaign Coordinator
- Airi Yamawaki
Hanko are used as official signatures in Japan. Due to their importance, many people buy ivory Hanko because it's perceived as the most luxurious material. However most Japanese people are unaware of the tragic truth behind ivory. Grey Tokyo created an animation made entirely of wood Hanko, to underscore the urgency of choosing sustainable materials.
Comment from D&AD Community
For me, this piece stood out for its beautiful execution and craft as well as its compelling message. Its bold decision to use negative space unsparingly in order to highlight the message was all the more powerful. What I'm looking for when awarding the work is heart – heart in the idea, the story and most importantly the craft. It needs to shine through the execution and felt through the fingertips of everyone involved, and this piece had all of that.
— Åsa Lucander, Director/Illustrator, Aardman Animations