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D&AD Annual 2020

Creativity for All
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  • Graphic DesignPosters
  • AnimationMotion Graphics

Country

  • United States

Production Company

  • Buck

Client

  • Adobe

Music Arrangement

  • Human

Executive Vice President and Chief Marketing Officer

  • Ann Lewnes

Vince President - Experience Marketing

  • Alex Amado

Chief Executive Director

  • AJ Joseph

Director - Advertising and Production

  • Joel Giullian

Co-Chairman

  • Jeff Goodby
  • Rich Silverstein

Chief Creative Officer

  • Margaret Johnson

Creative Director

  • Matt Edwards
  • Wes Phelan
  • Jenny Ko

Art Director

  • Jason Gan

Copywriter

  • Clark Chamberlin

Director of Broadcast Production

  • Leila Gage

Executive Producer

  • Carol Dunn
  • Tess Kenner

Director of Graphics Services

  • Jim Kimg

Managing Partner

  • Brian McPherson

Account Manager

  • Meghan Mast

Director of Business Affairs

  • Judy Ybarra

Senior Business Affairs Manager

  • Heidi Killeen

Executive Creative Director

  • Ryan Honey

Associate Creative Director

  • Richard Gray

Experiential Producer

  • Luisa Murray

Producer

  • Sunny Sattari

Animation Director

  • Daniel Coutinho

Animation Lead

  • Peter Kallstrom

Editor

  • Andrew Gura

Designer

  • Ben Nichols
  • Chelsea Lee
  • Dae-Han Yi
  • Jigyu (Jigs) Yoon
  • Debora Cruchon
  • Jong Lee

Animator

  • Jasmine Ung
  • Junyi Xiao
  • Jasper Hilgers

Advertising Agency

  • Goodby Silverstein & Partners

Creativity for All is a 60-second rallying cry for the democratisation of creativity, celebrating the powerful ideas that continue to shape the world around us. The mixed-media film includes icons of the digital era, such as Shepard Fairey, Malala Yousafzai and Billie Eilish, and the 1,000-name credit list includes a thank you to every single Adobe user. As well as highlighting creativity, each social share of the film results in a $5 donation to Teach for America, helping give creative tools to under-resourced students and teachers across the United States.