Sound of Honda / Ayrton Senna 1989
Internavi, Honda’s car navigation system, designs driving experiences powered by data that’s been tested and perfected in racing cars of the 1980s. To tell its story, Honda re-enacted the world’s fastest lap set by Ayrton Senna in the qualifying for the 1989 Formula 1 Japanese Grand Prix. Honda’s on-board telemetry system, which collects data from the car’s accelerator and engine, allowed us to recreate the lap with an innovative use of sound and light on the 5,807 metre long Suzuka Circuit. Our production earned Honda global coverage.
- Crafts for AdvertisingSound Design & Use of Music for Digital Marketing
Year
- 2014
Country
- Japan
Sound Designer
- Taeji Sawai
Creative Director
- Kaoru Sugano
Technical Director
- Daito Manabe
Creative Technologist
- Kyoko Yonezawa
Art Director
- Yu Orai
Copywriter
- Nadya Kirillova
- Sotaro Yasumochi
Director
- Kosai Sekine
Sound Design
- Studio MUU2
Production Company
- Dentsu Creative X Inc.
Advertising Agency
- Dentsu Tokyo
Web Development
- METAPHOR Inc.
- fuzz, Inc.
Motion Graphic Design
- P.I.C.S. Management
- MARK Inc.
App Development
- Qosmo Inc.
LED Development & Installation
- Rhizomatiks Co.
Digital Production Company
- Shipoo Inc.
Client Supervisor
- Ken Imamura
- Hiroaki Sawato
- Akihiro Mikawa
Brand
- internavi
Client
- Honda Motor Co.
Internavi, Honda’s car navigation system, designs driving experiences powered by data that’s been tested and perfected in racing cars of the 1980s. To tell its story, Honda re-enacted the world’s fastest lap set by Ayrton Senna in the qualifying for the 1989 Formula 1 Japanese Grand Prix. Honda’s on-board telemetry system, which collects data from the car’s accelerator and engine, allowed us to recreate the lap with an innovative use of sound and light on the 5,807 metre long Suzuka Circuit. Our production earned Honda global coverage.