The Man Your Man Could Smell Like / Did You Know / Questions / Boat
‘The Man Your Man Could Smell Like’ and ‘Did You Know?’ were created to appeal to men, as well as the women in their lives who do the majority of male body wash purchasing, to show how great a man can smell when they use Old Spice body wash. ‘Questions’ and ‘Boat’ built on the success of ‘The Man Your Man Could Smell Like’. They continued the story and celebrated what’s possible when a man smells like Old Spice. ‘The Man Your Man Could Smell Like’ was also awarded a Black Pencil as a single execution in TV Commercials 21-40 Seconds. ‘Boat’ was nominated in TV Commercials 1-20 Seconds. ‘Did You Know’ was selected in TV Commercials 1-20 Seconds and ‘Questions’ was selected in TV Commercials 21-40 Seconds.
- TV & Cinema AdvertisingTV Commercial Campaigns
Year
- 2011
Country
- United States
Art Director
- Eric Kallman
- Craig Allen
Copywriter
- Eric Kallman
- Craig Allen
Creative Director
- Eric Baldwin
- Jason Bagley
Executive Creative Director
- Susan Hoffman
- Mark Fitzloff
Executive Producer
- Jeff Scruton
Agency Producer
- Erin Goodsell
Agency Executive Producer
- Ben Grylewicz
Line Producer
- Scott Kaplan
Post Executive Producer
- Saima Awan
VFX Supervisor/Lead Flame Artist
- Ant Walsham
Visual Effects Supervisor
- Phil Crowe
Editor
- Carlos Arias
Visual Effects Producer
- Arielle Davis
Director of Photography
- Neil Shapiro
Production Company
- MJZ
Advertising Agency
- Wieden+Kennedy Portland
Planner
- Britton Taylor
Account Handler
- Diana Gonzalez
Brand Manager
- Carl Stealey
Assistant Brand Manager
- Shanan Sabin
‘The Man Your Man Could Smell Like’ and ‘Did You Know?’ were created to appeal to men, as well as the women in their lives who do the majority of male body wash purchasing, to show how great a man can smell when they use Old Spice body wash. ‘Questions’ and ‘Boat’ built on the success of ‘The Man Your Man Could Smell Like’. They continued the story and celebrated what’s possible when a man smells like Old Spice. ‘The Man Your Man Could Smell Like’ was also awarded a Black Pencil as a single execution in TV Commercials 21-40 Seconds. ‘Boat’ was nominated in TV Commercials 1-20 Seconds. ‘Did You Know’ was selected in TV Commercials 1-20 Seconds and ‘Questions’ was selected in TV Commercials 21-40 Seconds.