Burma
In 2010, Burma held its first elections in 20 years. But elections are meaningless when more than 2,100 political prisoners remain locked up in Burma’s squalid prisons. Human Rights Watch created a campaign calling for the release of these innocent prisoners. A giant installation was built at New York’s Grand Central Terminal. The installation featured a mock prison with 200 miniature cells and 2,000 pens in lieu of cell bars. Visitors could remove the pens to symbolically free the prisoners, and then use the pens to sign an onsite petition calling for their release.
- Spatial DesignInstallations
Year
- 2011
Country
- United States
Chief Creative Officer
- Harvey Marco
- Peter Nicholson
Executive Creative Director
- Andrew Clarke
Art Director
- Roy Wisnu
Head of Art
- Aaron Padin
Copywriter
- Chris Swift
Director of Photography
- Izzy Levine
Photographer
- Bill Bramswig
- Platon
Director of Production
- Kit Liset
Producer
- Tadd Ryan
- Paul Charbonnier
- John Minze
Director of Integrated Production
- Clair Grupp
Advertising Agency
- JWT New York
Production Company
- Cigar Box Studios
Project Manager
- Elaine Barker
- Jessie Hoyt
Art Buyer
- Elizabeth Corkery
Account Executive
- Lindsay Gash
In 2010, Burma held its first elections in 20 years. But elections are meaningless when more than 2,100 political prisoners remain locked up in Burma’s squalid prisons. Human Rights Watch created a campaign calling for the release of these innocent prisoners. A giant installation was built at New York’s Grand Central Terminal. The installation featured a mock prison with 200 miniature cells and 2,000 pens in lieu of cell bars. Visitors could remove the pens to symbolically free the prisoners, and then use the pens to sign an onsite petition calling for their release.