The Wilderness Downtown
This interactive interpretation of Arcade Fire’s song ‘We Used to Wait’ was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas. The story is told in multiple choreographed browser windows that pop up revealing new scenes as the song unfolds. The video also borrows from Google’s database of street images, personalising the experience for each viewer. By entering the address of their childhood homes before the song begins, viewers are treated to a narrative that takes place on the very streets where they grew up. Viewers are also able to control onscreen elements.
- Digital AdvertisingWeb Films
Year
- 2011
Country
- United States
Director
- Chris Milk
Art Direction
- B-Reel
Writer
- Chris Milk
Lead Developer
- Mr.doob
Creative Director
- Aaron Koblin
- Chris Milk
Executive Producer
- Frank Scherma
- Jennifer Heath
- Jon Kamen
Line Producer
- Ari Palitz
Colourist
- Dave Hussey
Visual Effects Designer
- Scott Bravo
Editor
- Livio Sanchez
Cinematographer
- Chris Milk
- Shawn Kim
Information Architect
- Aaron Koblin
Interactive Production
- B-Reel
Interactive Design
- B-Reel
Production Company
- @radical.media
3D Design
- Magoo 3D Studios
Music & Sound
- Arcade Fire
This interactive interpretation of Arcade Fire’s song ‘We Used to Wait’ was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas. The story is told in multiple choreographed browser windows that pop up revealing new scenes as the song unfolds. The video also borrows from Google’s database of street images, personalising the experience for each viewer. By entering the address of their childhood homes before the song begins, viewers are treated to a narrative that takes place on the very streets where they grew up. Viewers are also able to control onscreen elements.