Trillion Dollar Flyer
The Zimbabwean Newspaper, forced into exile, was then slapped with a 55% luxury import duty, making it unaffordable for Zimbabweans. To raise awareness of this issue, we developed an unusual solution. The most eloquent symbol of Zimbabwe’s collapse is the Z$ trillion note, which cannot buy anything and certainly not advertising. But it can become the advertising. We turned the worthless money into flyers by printing our messages straight onto it. Overnight, Zimbabwean banknotes achieved what they’d never been able to buy – advertising coverage. We used Mugabe’s own creation against him.
- Graphic Design Leaflets
Year
- 2010
Country
- South Africa
Art Director
- Nadja Lossgott
- Shelley Smoler
Copywriter
- Raphael Basckin
- Nicholas Hulley
Executive Creative Director
- Damon Stapleton
Photographer
- Chloe Coetsee
- Des Ellis
- Rob Wilson
- Michael Meyersfeld
Advertising Agency
- TBWAHuntLascaris Johannesburg
Account Handler
- Bridget Langley
Marketing Manager
- Liz Linsell
The Zimbabwean Newspaper, forced into exile, was then slapped with a 55% luxury import duty, making it unaffordable for Zimbabweans. To raise awareness of this issue, we developed an unusual solution. The most eloquent symbol of Zimbabwe’s collapse is the Z$ trillion note, which cannot buy anything and certainly not advertising. But it can become the advertising. We turned the worthless money into flyers by printing our messages straight onto it. Overnight, Zimbabwean banknotes achieved what they’d never been able to buy – advertising coverage. We used Mugabe’s own creation against him.
