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D&AD Annual 2020

Gorilla
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  • TV & Cinema AdvertisingTV Commercials 61-120 seconds

Year

  • 2008

Country

  • United Kingdom

Director

  • Juan Cabral

Art Director

  • Juan Cabral

Creative Director

  • Juan Cabral

Executive Creative Director

  • Richard Flintham

Producer

  • Matthew Fone

Production Company

  • Blink Productions

Advertising Agency

  • Fallon London

Agency Producer

  • Nicky Barnes

Post Production Company

  • MPC

Editor

  • Joe Guest

Lighting Cameraperson

  • Daniel Bronks

Music Artist

  • Phil Collins

Music Publisher

  • EMI

Sound Designer

  • Parv Thind

Planner

  • Tamsin Davies

Account Handler

  • Chris Willingham

Cadbury Marketing Director

  • Phil Rumbol

Client

  • Cadbury's

Brand

  • Dairy Milk

We hear ‘In the Air Tonight’ by Phil Collins as we realise we’re in front of a serene-looking gorilla. The line ‘I’ve been waiting for this moment, all my life’ plays and the ape stretches its neck like a heavyweight boxer would do before a fight. He’s sitting in front of a massive drum kit and the best drum fill in the history of rock is on its way. The gorilla knows this. He smashes the drums fervently, feeling every beat. The camera leaves the gorilla with his drums. United, the way they are meant to be. This has been A Glass and a Half Full production.