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D&AD Annual 2020

11.50 Rediscovering Discovery
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  • TypographyEntire Magazines & Newspapers

Country

  • United States

Client

  • Doug Pedersen Art & Design

Designer

  • Doug Pedersen

Design Agency

  • Doug Pedersen Art & Design

On July 20, 2019, the Apollo 11 moon landing celebrated its 50th anniversary. 11.50 Rediscovering Discovery is an abstract, typography-driven homage to that achievement and the sense of discovery that once took the human race 240,000 miles from home. Each paper comes with a letter-pressed decoder wheel and viewfinder to help readers explore the newspaper and discover facts about the Apollo missions and the moon hidden within its pages. Packaged in a custom silkscreen-printed silver mylar bag to protect the newspaper from stray meteorites.