070 Shake – Nice to Have
Set in the heat of a surreal, ethereal traffic jam (a semi-homage to Fellini’s 8 1/2 and Godard's Weekend), Nice To Have depicts a slow-moving magical passage through time, relationships, life and death. It sheds light and focus on the people and relationships in each car, van, bus, truck, and so on. From birth to childhood, from rebelling teens smoking pot to star-crossed lovers, and onto marriage, family and then finally death. It was imperative that the lyrics matched the visuals, both literally and metaphorically.
- Music VideosMusic Videos
- Music VideosCinematography
- Music VideosDirection
Country
- United States
Client
- Def Jam recordings
Production Company
- NOCO
Director
- Noah Lee
Cinematographer
- Christopher Ripley
Production Designer
- Tyler Evans
Producer
- Checkmate Films
- Noco
Editor
- Noah Lee
Colorist
- Kaitlyn Battistelli
Art Director
- Angus Bernsen
Make-up Artist
- Holly Silius
Casting Director
- Harper Slate
Stylist
- Peri Rosenzweig
Set in the heat of a surreal, ethereal traffic jam (a semi-homage to Fellini’s 8 1/2 and Godard's Weekend), Nice To Have depicts a slow-moving magical passage through time, relationships, life and death. It sheds light and focus on the people and relationships in each car, van, bus, truck, and so on. From birth to childhood, from rebelling teens smoking pot to star-crossed lovers, and onto marriage, family and then finally death. It was imperative that the lyrics matched the visuals, both literally and metaphorically.